You either innovate your commercial cleaning services or you run out of business. Pick aside!
Cleaning has always been an arena of rapid changes and advancements for ages now. This is because every new day someone bumps upon a new discovery that can potentially make things a lot easier. All these breakthroughs have now resulted in commercial cleaning being more advanced than ever.
Be it green cleaning routines, marketing through digital ad platforms, maintain a CRM, advancements in the equipment or supplies, every last thing has been improving immensely especially in the past decade. If you are a business owner, then you must very well be informed about the latest updated to hire a cleaning professional who stays ahead of the curve.
Here are some of the ideas and techs that can make you offer the best commercial cleaning in Sydney!
1. Waste Management
Obviously, this tops the list. The world is running towards the concept of reducing, reuse and recycle ardently now more than ever. With global warming hitting alarming rates each day and global emissions continuously escalating, almost every single one of us is looking for ways to do our part right.
Business owners also want a good reputation for their business and want to brand themselves as considerate ones who only do what’s best on their part for the environment. Hence, if you become one of the cleaning brands that take waste management seriously, you’d have a really good shot at hitting big accounts in no time since you’d have an unbeatable USP backing you that is enough to surpass all your competitors.
2. CRM for added diligence and productivity in operations
It’s not just enough for a business to receive the cleaning services you offer them just like that. They want to be involved in the process but not too much that they have to overlook everything they do. Hence, businesses are now approaching cleaners who are technologically inclined and crisply organized.
CRM and other management tools can help you in this regard. There are customized dashboard templates crafted for the cleaning industry which comes with lead management, checklist organization, timely updates, SOW, POA, and even the invoices. If you manage to be this organized with your schedules and deliverables, there’s nothing that can put you out of business!
3. Embracing social media for marketing and branding
Almost every single one of us does a thorough background stalking on all the social media platforms that we use before we make our final purchase decision to buy a service or a product. This holds true even for the cleaning space where we focus more on ratings and reviews on public forums.
Along with this people generally, also focus on getting an outlook about a brand from their overall look and feel on social media. It is necessary that you keep yourself active at places where your audience is. Because gorilla marketing is no longer what works on the marketing front. No number of banners can help you generate leads or make conversions if not leveraging social media.
Establish yourself as a thought leader. Give out a lot of educational content that will engage your followers in holding their interest in you. Promote giveaways and put out offers every now and then. Make big announcements. Post with respect to the commercial cleaning trends that you find around.
4. UV disinfection and other equipment advancements
The pandemic has altered the cleaning outlook and everyone is now going after services that offer beyond the surface-level cleaning. Sanitisation and disinfection cleaning are what business owners are now keenly looking out for. There is an increased demand to keep our premises free from germs and other contagious infections which can not only tarnish the brand image but also take a hit on employee health and their productivity.
To achieve this, UV disinfection equipment has now taken shape in the market and is getting updated rapidly with new features and advancements every now and then. This can aid a better office cleaning on an overall scale where there is a lot of nooks, corners, and hard-to-reach areas.
Another amazing aspect of why UV technology is being rapidly endorsed is its overall sustainability. Though it involves huge capital costs and up-gradation costs, you don’t run out of the rays like what happens with conventional supplies and solutions. If you are a business owner, do ask your vendor if they offer UV sanitization! This is way safer and prevents any kind of left-over residues, allergies, or cross-contamination prospects while cleaning. At JBN Cleaning, we have every answer that you need!
5. Procedures and choice of supplies
As mentioned earlier, commercial cleaning services are now drifting towards green cleaning procedures since they unlock tons of benefits. In recent times, established cleaning brands are also following authoritative protocols from regulatory global bodies like OSHA and CDC in all that they do for an added checkmark and maintaining of standards.
In addition, brands are making careful choices while picking their organic supplies to remain fool-proof from all the knock-off products that they find off the shelf in the market. They only go for supplies and solutions that carry a DfE label and are approved by EPA. Finding these products is just a search away but this could really level up your cleaning services game like no other.
All these innovations might take your cleaning business a long way and if you are a business owner yourself who is looking for the best commercial cleaning, this knowledge is crucial for you to ask the right questions to your vendors and to weigh them against your expectations.
At JBN Cleaning, we have been updating ourselves for 10 years now and we strive to continue each day in business. Get in touch with us and let us know your requirements. We’ll tell you everything you need to know along with an on-point quote after a thorough inspection that we do free of cost!